The student news site of Convent of the Sacred Heart High School

The Broadview

The student news site of Convent of the Sacred Heart High School

The Broadview

The student news site of Convent of the Sacred Heart High School

The Broadview

Grace Warner
Grace Warner
Social Media Editor
Sofia Kozlova
Sofia Kozlova
Web Editor
Ada Linde
Ada Linde
Editor-in-Chief
The Archives

‘Mad Girl’

Camilla Bykhovsky
Senior Reporter

When Erin Dress (’02), walked around Times Square in New York City this fall, it was hard to miss the ads displaying a sleek, glossy auburn-haired woman promoting TRESemmé hair products.
After all, Dress helped design the ads for Mercedes Benz Fashion Week.
“I am probably the last person that I thought would end up in business, so much so that I never took an econ class,” Dress, an associate brand manager for Unilever, who double majored in English and history at Yale University said. “When my college adviser suggested that I consider business school, I was kind of surprised, but it made a lot of sense given my passion for bringing teams together, working to solve problems and bring solutions to people.”
Even during her time at CSH, Dress was good at bringing people together and community building, leading several clubs on campus, including serving as editor-in-chief of The Broadview.
“She reflected the typical Convent girl because she was active, involved, took the initiative and understood the building of a better community through community service,” Michael Steinbrecher, Dean of Studies at the time Dress attended Convent, said.
Working with Unilever’s digital production agency, Dress helped design ads including spreads in “InStyle” and “Vogue” magazines and over 30 videos that played on multiple screens in Times Square.
“Our team typically does work for TRESemmé in the TV space, but this Fashion Week, they wanted to focus on reaching the New York City market in a big way, and there really is nothing bigger than Times Square,” Kate Boccio, Brightline Project Manager and Dress’ business partner said.
According to Dress, TRESemmé usually partners with four well-known clothing designers for Fashion Week and sponsors their shows. Dress attended three of the four shows with TRESemmé-sponsored designers Jenny Pakim, Vivian Tam and Rebecca Minkoff.
“We were tasked with bringing Fashion Week assets and TRESemmé print ads to life,” Boccio said. “Together with the brand team, we were able to create something we were really proud of. We did everything in about three weeks, which is a really fast turn around.”
Dress has previously worked on campaigns for deodorant, soap and shampoo, and now continues to work with TRESemmé.
“It may not be the first career right out of the gate,” Dress said, reflecting on the process of developing her profession. “I think that we need to be more adaptive in our thinking about career paths.”

When Erin Dress (’02), walked around Times Square in New York City this fall, it was hard to miss the ads displaying a sleek, glossy auburn-haired woman promoting TRESemmé hair products.  After all, Dress helped design the ads for Mercedes Benz Fashion Week.

“I am probably the last person that I thought would end up in business, so much so that I never took an econ class,” Dress, an associate brand manager for Unilever, who double majored in English and history at Yale University said. “When my college adviser suggested that I consider business school, I was kind of surprised, but it made a lot of sense given my passion for bringing teams together, working to solve problems and bring solutions to people.”

Even during her time at CSH, Dress was good at bringing people together and community building, leading several clubs on campus, including serving as editor-in-chief of The Broadview.

“She reflected the typical Convent girl because she was active, involved, took the initiative and understood the building of a better community through community service,” Michael Steinbrecher, Dean of Studies at the time Dress attended Convent, said.

Erin Dress' ads appeared on billboard screens in Time Square and the TRESemmé products were used during the Mercedes Benz Fashion Week. “Great Hair is always in Fashion” was featured in InStyle and Vogue in a two-page spread.
Erin Dress' ads appeared on billboard screens in Time Square and the TRESemmé products were used during the Mercedes Benz Fashion Week. “Great Hair is always in Fashion” was featured in InStyle and Vogue in a two-page spread.

Working with Unilever’s digital production agency, Dress helped design ads including spreads in “InStyle” and “Vogue” magazines and over 30 videos that played on multiple screens in Times Square.

“Our team typically does work for TRESemmé in the TV space, but this Fashion Week, they wanted to focus on reaching the New York City market in a big way, and there really is nothing bigger than Times Square,” Kate Boccio, Brightline Project Manager and Dress’ business partner said.

According to Dress, TRESemmé usually partners with four well-known clothing designers for Fashion Week and sponsors their shows. Dress attended three of the four shows with TRESemmé-sponsored designers Jenny Pakim, Vivian Tam and Rebecca Minkoff.

“We were tasked with bringing Fashion Week assets and TRESemmé print ads to life,” Boccio said. “Together with the brand team, we were able to create something we were really proud of. We did everything in about three weeks, which is a really fast turn around.”

Dress has previously worked on campaigns for deodorant, soap and shampoo, and now continues to work with TRESemmé.

“It may not be the first career right out of the gate,” Dress said, reflecting on the process of developing her profession. “I think that we need to be more adaptive in our thinking about career paths.”

Leave a Comment
More to Discover

Comments (0)

All The Broadview Picks Reader Picks Sort: Newest

Your email address will not be published. Required fields are marked *