The Broadview

Driving in business

Driving in business

Olivia Mohun, Features Editor

September 28, 2018

While most 20-somethings in San Francisco find themselves in the back of an Uber from time to time, Emma Fahy (’09) has spent the last 19 months as one of the driving forces behind the company’s marketing team. “My main role is aligning stakeholders across Uber on marketing roadmaps,” Fahy,...

Old tradition calls for revamped marketing

Source: Girl Scouts

Claire Devereux, Senior Reporter

February 2, 2017

With Samoas, Thin Mints and Trefoils cookies being sold across the nation this month, some Girl Scouts are sticking with a century-old tradition of face-to-face selling, while others are discovering new ways to sell the cookies. The organization recently introduced digital cookies sales through a downloaded Cookie Finder app or visiting a Girl Scout vendor’s personal website, allowing customers to pu...

Beauty becomes skin-deep

Although incorporating skin care into cosmetics has
recently become one of the trendier makeup optons,
product effectiveness oftentimes does not transcend
beyond marketing the product itself.

India Thieriot, News Editor

February 1, 2017

Inside the cardboard box senior Charlotte Cobb ordered a week earlier was pink glossy lining and black block letters reading “Skin first. Makeup second.” In addition to the cleanser and moisturizer she ordered, was pink bubble wrap, a complimentary pack of stickers, and a poster. The sleek, simp...

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