The Broadview

Driving in business

Driving in business

Alumna manages marketing for Uber
Olivia Mohun, Features Editor September 28, 2018

While most 20-somethings in San Francisco find themselves in the back of an Uber from time to time, Emma Fahy (’09) has spent the last 19 months as one of the driving forces behind the company’s marketing...

Source: Girl Scouts

Old tradition calls for revamped marketing

Girl Scouts find alternative ways to approach annual cookie sales.
Claire Devereux, Senior Reporter February 2, 2017

With Samoas, Thin Mints and Trefoils cookies being sold across the nation this month, some Girl Scouts are sticking with a century-old tradition of face-to-face selling, while others are discovering new...

Although incorporating skin care into cosmetics has
recently become one of the trendier makeup optons,
product effectiveness oftentimes does not transcend
beyond marketing the product itself.

Beauty becomes skin-deep

Effectively marketed, skin care-centric cosmetics may not follow through on claims.
India Thieriot, News Editor February 1, 2017

Inside the cardboard box senior Charlotte Cobb ordered a week earlier was pink glossy lining and black block letters reading “Skin first. Makeup second.” In addition to the cleanser and moisturizer...

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