2-day music festival hits bay

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Taking advantage of what is historically the warmest and fog-free weather
of the year, the 7th annual Treasure Island Music Festival will offer live music performances over-looking San Francisco’s skyline across the bay.
The two-day festival has an extensive lineup, including electronic dancehall DJ Major Lazer and singer-songwriter Beck. According to Dawson Ludwig, marketing director of Noise Pop Industries, invited artists are promising up-and-coming per- formers who show potential.
“Whenever we book the line- up, we cater to what we think our audience is going to appre- ciate,” Ludwig said. “The theme of the lineup refers to ‘independent’ types of artists who challenge themselves in sonic ways, with pop sensibility and cerebral dance ability that encompass high quality performance features.”
Alternative forms of live entertainment will include a musical display of duck calls supplied by the artist Cayucas, and the musical group Deep Sea Diver, that
uses an electronic spin board to replicate ocean sounds.
“We are so lucky to have many different kinds of artists perform,” Ludwig said. “One special performance that the festival will include this year is the Silent Disco. The Disco consists of a really cool alcove of trees where a selected DJ will spin and transmit frequencies into festival-goers headphones. These are passed around, while everyone is silently dancing.”
Festival Attendees of the 2012 Treasure Island Festival roam around as they wait for the next performer to appear on stage. The Ferris wheel gives views of San Francisco during the two-day festival.

Festival Attendees of the 2012 Treasure Island Festival roam around as they wait for the next performer to appear on stage. The Ferris wheel gives views of San Francisco during the two-day festival.

Festival Attendees of the 2012 Treasure Island Festival roam around as they wait for the next performer to appear on stage. The Ferris wheel gives views of San Francisco during the two-day festival.

Festival Attendees of the 2012 Treasure Island Festival roam around as they wait for the next performer to appear on stage. The Ferris wheel gives views of San Francisco during the two-day festival.

“Having gone in the past, I can really see that the people who create this festival put a lot of time and consideration into creating a positive and energetic environment,” sophomore Daniella Lucio said. “The music performed and the array of different exhibits adds to the festivals carefree vibe while everyone is having a good time.”

The Treasure Island Music Festival takes place Oct. 19 and 20. Tickets are available online at treasureislandfestival.com. Single and two-day admission ranges from $85 to $275. Parking on Treasure Island requires a pre purchased permit from the festival’s site, but a shuttle bus from Bill Graham Civic Auditorium will take all general admission and VIP ticket holders to and from the festival. Shuttles will run on a continuous loop throughout the day beginning at 11 a.m.
“Getting my ticket online was really easy to do,” sophomore Maxine Hanley said. “Having gone in the past, the transportation shuttle has been very easy to use and reduces the obstacle of trying to get to the island a harder way.”
Produced by Noise Pop Industries and Another Planet Entertainment, the festival will take place, rain, fog or shine.
“Treasure Island is truly a festive place with year-round tangible energy surrounding the festival,” Ludwig said. “Every year seeing new people and visiting with old friends around the Bay Area is much like a wedding as everyone comes together for this event.”

Sarah Selzer

Photo Editor

Taking advantage of what is historically the warmest and fog-free weather of the year, the 7th annual Treasure Island Music Festival will offer live music performances over-looking San Francisco’s skyline across the bay.

The two-day festival has an extensive lineup, including electronic dancehall DJ Major Lazer and singer-songwriter Beck. According to Dawson Ludwig, marketing director of Noise Pop Industries, invited artists are promising up-and-coming per- formers who show potential.

“Whenever we book the line- up, we cater to what we think our audience is going to appre- ciate,” Ludwig said. “The theme of the lineup refers to ‘independent’ types of artists who challenge themselves in sonic ways, with pop sensibility and cerebral dance ability that encompass high quality performance features.”

Alternative forms of live entertainment will include a musical display of duck calls supplied by the artist Cayucas, and the musical group Deep Sea Diver, that uses an electronic spin board to replicate ocean sounds.

“We are so lucky to have many different kinds of artists perform,” Ludwig said. “One special performance that the festival will include this year is the Silent Disco. The Disco consists of a really cool alcove of trees where a selected DJ will spin and transmit frequencies into festival-goers headphones. These are passed around, while everyone is silently dancing.”

Festival participants can roam around listening to music genres consisting of Electronica, Hip Hop, Rap, Rock and Indie Rock oriented-artists performing throughout the island. Besides the music venues, the festival also includes boutiques, exhibits and a 60-foot Century Ferris Wheel.

Festival Attendees of the 2012 Treasure Island Festival roam around as they wait for the next performer to appear on stage. The Ferris wheel gives views of San Francisco during the two-day festival.

Festival Attendees of the 2012 Treasure Island Festival roam around as they wait for the next performer to appear on stage. The Ferris wheel gives views of San Francisco during the two-day festival.

“Having gone in the past, I can really see that the people who create this festival put a lot of time and consideration into creating a positive and energetic environment,” sophomore Daniella Lucio said. “The music performed and the array of different exhibits adds to the festivals carefree vibe while everyone is having a good time.”

The Treasure Island Music Festival takes place Oct. 19 and 20. Tickets are available online at treasureislandfestival.com. Single and two-day admission ranges from $85 to $275. Parking on Treasure Island requires a pre purchased permit from the festival’s site, but a shuttle bus from Bill Graham Civic Auditorium will take all general admission and VIP ticket holders to and from the festival. Shuttles will run on a continuous loop throughout the day beginning at 11 a.m.

“Getting my ticket online was really easy to do,” sophomore Maxine Hanley said. “Having gone in the past, the transportation shuttle has been very easy to use and reduces the obstacle of trying to get to the island a harder way.”

Produced by Noise Pop Industries and Another Planet Entertainment, the festival will take place, rain, fog or shine.

“Treasure Island is truly a festive place with year-round tangible energy surrounding the festival,” Ludwig said. “Every year seeing new people and visiting with old friends around the Bay Area is much like a wedding as everyone comes together for this event.”

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