The Broadview

Passion over price

Passion over price

Alyssa Alvarez, Sports Editor

May 17, 2017

$495. That’s how much UCLA basketball player and NBA hopeful Lonzo Ball’s new signature shoe sells for. In order to keep the money in the family, Ball declined contracts with Nike and Under Armour to sign with Big Ball Brand, a company founded by his father. The price tag is astronomical compared to the likes of LeBron James and Stephen C...

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