Ashley Latham
Reporter

Branch.com Content Manager Libby Brittain (’07) spoke with both journalism classes today about her  start-up company and the value of using social media.

While attending Barnard College, Brittain worked at the New York Times as a buzz and social media intern, advising journalists on the benefits of social media and reassuring them that their jobs would not disappear.

“Accessibility is a reason to use social media,” Brittain said. “Look at popular apps and use them to your advantage.”

Brittain said she started using Twitter and Facebook during her junior year of college, following journalists and entrepreneurs before giving her  own opinions in response to  their tweets. Those same journalists and entrepreneurs replied to her comments and their streams.

Brittain now works at Internet start-up Branch.com, what Brittian describes as a hybrid between Twitter and a blog, informing others about Branch is and what it does.

“Accessibility is a reason to use social media,” Brittain said. “Look at popular apps and use them to your advantage.